Last Updated: January 25, 2025

We value your privacy very highly. Please read this Privacy Policy carefully before using the www.lucerncapital.com Website (the “Website”) operated by Lucern Capital Partners, a(n) Limited Liability Company formed in New Jersey, United States (“us,” “we,” “our”) as this Privacy Policy contains important information regarding your privacy and how we may use the information we collect about you.

Your access to and use of the Website is conditional upon your acceptance of and compliance with this Privacy Policy. This Privacy Policy applies to everyone, including, but not limited to: visitors, users, and others, who wish to access or use the Website.

By accessing or using the Website, you agree to be bound by this Privacy Policy. If you disagree with any part of the Privacy Policy, then you do not have our permission to access or use the Website.

What information we collect

We collect any and all information that you enter on this Website. We collect the following information about you:

Text messaging policies

Lucern Capital is committed to protecting your privacy. This Text Messaging Privacy Policy explains how we collect, use, and share personal information in connection with our SMS/text messaging services.

Terms & Conditions link

By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Lucern Capital Partners. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency varies. Message and data rates may apply. See privacy policy at wwww.lucerncapital.com. Message HELP for help. Reply STOP to any message to opt out.

1. Information We Collect

When you opt in to receive text messages from us, we may collect the following personal information:

• Your mobile phone number
• Any information you provide in response to our messages
• Interaction data related to our text messaging services (e.g., delivery status, message engagement)

2. How We Use Your Information

We use the information collected through our SMS/text messaging services to:

• Send transactional, promotional, or informational messages as per your consent
• Respond to inquiries and provide customer support
• Improve our messaging services and ensure compliance with regulations

3. How We Share Your Information

We do not sell, rent, or share your SMS consent or personal information with third parties for marketing purposes. Your information may be shared only in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who assist in delivering SMS communications on our behalf. These providers are contractually obligated to protect your information and may only use it for the purpose of providing services to us.
• Legal Compliance: We may disclose your information when required by law, regulation, or legal process, or to protect our rights, privacy, safety, or property.

4. Your Choices & Opt-Out Rights

You may opt out of our SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will no longer receive SMS messages from us unless you re-enroll. If you need assistance, you can reply HELP for support.

5. Protecting Your Information

We take appropriate security measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no data transmission over mobile networks can be guaranteed as 100% secure.

6. Accessibility & Policy Updates

This privacy policy is available on our website and linked near all SMS consent forms. We recommend reviewing this policy periodically, as we may update it to reflect changes in our practices. Your continued use of our SMS services after any modifications indicates your acceptance of the updated policy.

How we may use your information

We may use the information that you provide us for the following:

• Analytics;
• Counting ad impressions to unique visitors;
• Enforcing our Terms of Service;
• Marketing and advertising;
• Providing customer service;
• Providing financing;
• Resolving disputes;
• Verifying customer information.

With whom we share your information

We do not share your personal information with any third parties.

Cookies

A cookie is a small piece of data sent from a website and stored on your computer by your web browser. The file is added once you agree to store cookies on your computer or device, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow sites to respond to you as an individual. The Website can also tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

Children’s privacy

This Website is intended for use by a general audience and does not offer services to children. Should a child whom we know to be under 18 send personal information to us, we will use that information only to respond to that child to inform him or her that they cannot use this Website.

Analytics programs

This Website uses Google Analytics to collect information about you and your behaviors. If you would like to opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout/.

Do Not Track

Do Not Track is a preference you can set on your browser to inform websites that you do not want to be tracked. We do not support Do Not Track (“DNT”). You can either enable or disable Do Not Track by visiting the Preferences or Settings page of your browser.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to this website or application.

Questions

If you have any questions about this Privacy Policy, please contact us at info@lucerncapital.com.