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The Art of Building a Strong Investor Relations Program

The Art of Building a Strong Investor Relations Program


Investors have sought opportunities to invest in real estate for decades because of the asset class’s reputation for generating passive income and long-term appreciation, producing performance uncorrelated to public equity markets, and having attributes that make it an inflation-resistant investment.

Four Tactics for a Successful Multifamily Real Estate Marketing Plan 


While there is a multitude of tactics to use when creating a strategy for multifamily property marketing, some strategies offer a higher ROI. For example, optimizing the property’s website for search engines, maintaining a strong social media presence and creating a sense of community through events and activities.